ORIGINALLY FOUNDED AS Traxler Tees LLC in 2010, Traxler Custom Printing has rapidly grown into more than just printing tees. In early 2014 the company rebranded and restructured to provide services for all printing types. Their specialties are screen printing, pad printing, and offset printing, which means there are few things they can’t print. Consider Traxler Custom Printing a one-stop shop for all businesses.
The company calls the Clintonville neighborhood home and their mission is to create and retain local jobs and help our economy. The materials needed to complete each product are all bought locally. It’s fair to say Traxler Custom Printing leads by example when it comes to boosting the local economy. Not to mention the company is a huge advocate of LGBT equality and rights. You can support them in return with orders and referrals.
Founder of Traxler Custom Printing
JM | Who is your role model, and why?
ZT | Anyone who aspires to jump ship and “do their own thing.” That can include starting your own business or quitting your job to pursue a job you will actually enjoy. That is the definition of success. Successful people are all my role models. Success is not driven by money or monetary wealth, but wealth of happiness, freedom, love, and the pursuit of your dreams. Sure, I would have probably done well (monetarily) had I stayed in the tech industry as an analyst. But my drive, my motivation, and passion where elsewhere. The transition to a small business owner was one of the hardest things I have ever done, but I would not and will not trade it for anything in the world.
JM | Why have you chosen the custom printing and apparel industry?
ZT | I grew up as an artist. I wanted to be a photographer but the digital age totally killed that for me. The chemistry and technical aspect of properly preparing art and screens for a high quality print is very enjoyable to me. I am also an extremely driven salesman. My friends tell me I can sell a ketchup popsicle to a lady in white gloves. However, my father, Ron Kaplan, has been in the printing and apparel industry since 1978. I learned the “old school” way of preparing for printing and actual printing from my father and many others. New technology has just made us more efficient and able to offer more than was available when I was a kid. Columbus was also a huge factor in my decision.
JM | In what ways will you support the LGBT community with your work?
ZT | We were one of the first for profit businesses to back Freedom to Marry Ohio. The LBGT community in Columbus is extremely strong and proud. The least we can do for them is show our passion for acceptance and equality. The most we can do and stand behind them and support them 110%. So if you need anything, we’re here for YOU.